I wanted a darker purple / red colour towards the end of my red phase, so I went with Rubine, & it was a brilliant choice. Came out a slightly darker blood-red than my previous reds. Didn't leave too many remnants of purple. Fades to slightly pinky-red, but still kept the blood red depth to it. Geneticphreak
I just looove this colour! In the first wash the colour is like 'beetroot', but a little more pinkish. In the next washes it’s a 'light beetroot'. (Just for the record my hair was a platinum blond before) I think if it was a darker blond the Rubine colour would be a little more reddish. Litylon
Directions colours are all compatible and can be mixed to allow the user to create their own limitless shades and designs to suit their own individual desires. To achieve the best results Directions should be applied to pre-lightened hair, we advise this is done by a professional hairdresser. However this may make the colour more vibrant and last longer.
INFO Directions comes in a 88ml tub, with a tamper proof screw lid. This provides the user with an easy to use 49mm opening for easy use with a tint brush. One 88ml tub will usually cover shoulder length hair.
CARE Do not mix Directions with peroxide, do not use on eyelashes, do not use shampoo with conditioner included
If you are not completely satisfied with your purchase, simply return the item(s) to us in their original condition within 14 days of receipt & we will issue a full refund (excluding delivery charge), or exchange the item